Rethinking online advertisingīrave is trying to change how online advertising works by using BAT to pay for people's attention on the web. So it's a lot more lucrative if you're already an internet celebrity with millions of followers. By default, those payments are sent proportionally to how often Brave users load the relevant website. Payments to websites, Twitchers and YouTubers are more automated for those who have the BAT payments enabled in Brave. Brave is trying to steer some of the value of the site to a population essential to its success. You get an interesting and potentially useful service out of all that activity - but you're more likely to see ads than a cut of the proceeds. Sites like Reddit and Twitter depend on your content for their financial success. Reddit will get a similar tipping mechanism.Įven if it doesn't shower you with wealth, the idea is interesting. 'The model will be tipping - a user likes a tweet and can give BAT to the tweeter, and optionally tweet back that he tipped,' the company said. And BAT payments from Brave users will come only when those users actively decide your Twitter or Reddit is worth something. Brave users have to specifically enable the payment system before any of Brave's basic attention token (BAT) crypto-tokens change hands.

Now it plans to extend that system to people who post on Twitter and Reddit.īrave plans to add Reddit and Twitter support for the fourth quarter of the year, the company said Tuesday.ĭon't expect to retire in splendor as a result of your 280-character witticisms, though.

Finally, all your pithy tweets and insightful Reddit posts could pay off.īrave, the ad-blocking browser startup trying to rewrite the rules of online advertising, sends payments today to website publishers, YouTube stars and Twitch videogame streamers.

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